Getting on Stage at CES 2026 Starts Here

Every January, CES turns Las Vegas into the beating heart of the global tech industry. As their website puts it: The world will be watching as innovators show up to challenge convention and shape what's next. But businesses that make a splash at CES don’t do it by chance – they built their way in months before. 

With CES speaker submissions now open (deadline Aug 28), planning needs to begin well ahead of the show. The companies that land on stage and in headlines are already building momentum, shaping their narrative, connecting with journalists, and positioning themselves with intention. While you're perfecting your pitch deck, they’re securing media interest and locking in speaker slots. 

The organizations people remember are the ones that arrive with something to say, and a strategy for saying it. They’ve invested in message clarity and momentum well before the first journalist touches down in the desert.

More than a trade show

In January this year, more than 140,000 attendees came through the doors of CES, including journalists, analysts, policymakers, and investors – all hunting for what’s worth paying attention to. 

Inviting speakers from across company sizes, stages, and sectors, submissions are reviewed by the CES Conference Advisory Board – a group of senior figures from across the global tech industry who are tasked with setting the tone of the event. They’re looking for concise, original points of view from people who have something to say and a track record of doing the work. These slots are limited and competitive. 

Ultimately, strong submissions take time to develop and require a sharp position with clear takeaways, alongside an understanding of what the audience is actually there to learn. Even more important, stage presence requires relationships. Often fantastic submissions get overlooked because there is no one lobbying on the backend for you and your expertise. 

Not our first rodeo

We’ve spent decades helping organizations get on show floors. We know what it takes to turn a speaking slot into a business opportunity, and how to build momentum before the headlines are even written. We’ve launched products in sectors as wide-ranging as sleep tech, automotive, telecoms, construction, food innovation, and femtech. We’ve helped small teams punch well above their weight and walked established brands through what it means to show up with something new to say.

Still, we understand why so many companies hesitate. They’ve been burned by agencies that overpromise and underdeliver or they’ve seen inflated retainers with no clear path to outcomes, and for early-stage teams, the idea of committing budget to PR can feel like a gamble.

The Songue Approach: No retainers or red tape. Just results.

We've created something different for companies facing these exact challenges – a focused, three-month intensive that matches the speed and pressure of major industry moments like CES. It's pure strategy and execution, stripped of everything that typically slows PR down. No retainer commitments, no bureaucratic processes, no unnecessary overhead.

This approach was designed for companies with clear objectives and tight timelines. Whether you're preparing for CES 2026 or another pivotal moment in your growth strategy, the window for maximum impact is now.

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Ready to move at the speed your business demands? Let's talk about how this focused approach can work for your company.

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