How We Use AI

We’re proud of our senior team of writers, including former journalists. Every piece of content that leaves Songue PR is shaped, reviewed, drafted and approved by a person who takes responsibility for the final work.

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We use AI as a research, analytical and editorial support tool. It can help us organize source material, structure an argument, pressure-test a position and find a clearer way to communicate a complex idea. It does not replace the judgment, experience or accountability of our team. We independently review source material and do not rely on AI-generated information without verification.

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Our clients’ perspectives remain their own. Quotes and attributed commentary are based on the named person’s views and are reviewed and approved by that person before we provide them to journalists or publish them on the client’s behalf.

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A note on AI detectors

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We recently ran the same piece of human-written copy through four AI detection tools. The results ranged from a 3% to 100% likelihood of AI authorship. Because detection tools can produce inconsistent results and false positives, we do not treat a detector’s assessment as proof of how something was created.

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If anything we send raises a question, ask us. We will be transparent about how the work was developed, who shaped it and who approved it.

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